July 2008 Issue
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Fly Fisherman
Fly Fisherman magazine Fly Fisherman magazine is the leading magazine in editorial quality, circulation, and advertising pages. Demographics:

  • 51 Average Age
  • 15.2 Years Fly- Fishing Experience
  • $138,700 Average Household Income
  • 88% College Educated
  • 92% Bought Fly- Fishing Equipment
  • 54% Tie Flies

    Our readers spent over $365,000,000 on fly-fishing trips and over $120,000,000 on fly- fishing equipment last year! Click here for a .pdf file (20K) of the 2008 rate sheet for our magazine and FlyFisherman.com.

    FlyFisherman.com is the biggest and best fly-fishing site on the Internet. Demographics:
  • 42 Average Age
  • 12. 8 Years spent Fly-Fishing
  • $9 4,452 Average Household Income
  • 81% Took some action as a result of their visit
  • 59% Tie Flies
  • Spent $2, 298 on Fly- Fishing Trips
  • Spent $1,263 on Fly- Fishing Gear

    For more information, contact the following people or see our Internet advertising rates below.

    Linda W. Wood
    Associate Publisher, Advertising Director
    (717) 695-8074 • FAX (717) 545-2527
    lindaw@flyfisherman.com

    Ben Hoffman
    Sales Representative, Fly Fisherman magazine
    Advertising Manager, flyfisherman.com
    (717) 695-8075 • FAX (717) 545-2527
    benh@flyfisherman.com

    Tammy Zeigler
    Marketing Assistant, flyfisherman.com
    (717) 695-8076 • FAX (717) 545-2527
    tammy@flyfisherman.com



    On-Line Catalogs
    A.A. Outfitters
    Full service, fully stocked flyshop located in the Pocono Mountains of Pennsylvania.

    Angler's Pro Shop
    The finest products the fly fishing industry has to offer.

    Bighorn Fly and Tackle Shop
    Montana's premium fly shops, lodging and guide service. We're dedicated to helping you experience the best Montana has to offer.

    Bob Henley's TIE-A-FLY
    19 traditional patterns. TIE-A-FLY kits have all materials needed to tie them, instructions/illustrations, a pre-tied fly to use as a model.

    Gary LaFontaine's "The Book Mailer"
    Every angling book & media in print—10% off 3 or more. LaFontaine fly patterns & materials.
    FREE anti-catalog.

    Crystal Fly Shop Online Store
    Quality products at reasonable prices from Winston, Elkhorn, St. Croix, Galvan, Solitude, Idylwilde, Chota, etc. Many items 15-35% off.

    Custom Fly Rod Crafters
    Fly rod building components, tools & supplies.

    Dan Bailey's Online Fly Shop
    Outfitting fly fishermen since 1938. Equipment & information to make your next fly fishing trip be a memorable one.

    Fly Fishing Flies & Gear
    Shop RiverBum.com for premium FLIES and GEAR from Simms, Sage, Fishpond & more ... Free Shipping on orders over $25!

    FlyShack.com
    High quality, hand-tied flies. Assortments from $.60/fly. Great selection and excellent service. Free Shipping.

    FlyShopCloseouts.com
    Now—new and expanded—with much more brand name fly fishing tackle and gear at huge savings. Save 30-50% on quality brands you will recognize in an instant.

    K & K Flyfishers
    Win A Winston BIIX fly rod. Browse our website, then click to enter the drawing. Sage, Ross, Simms, Rio, Fishpond, etc. Many sale items 30% to 50% off. 800-795-8118

    Hills Discount Flies
    Fly shop quality flies at wholesale prices. Over 1,000 patterns. Check out bargains in "Hot Deals" section.

    Hooked On Flies
    65¢-69¢ a fly. That's 3 flies for less than the retail price of one fly. 450+ Trout Fly Patterns!

    Madison River Fishing Co.
    Spring is coming! We have TONS of new gear this year. Cloudveil, Simms, Sage, Under Armour, Vosseler Reels and lots more. Click or call 800-227-7127 for catalog.

    McFarland Rod Company
    A small rod company committed to building the world's finest flyrods. Specialing in fiberglass and soft-action graphite rods.

    www.ShopUltimateAngler.com
    Your steelhead and smallmouth specialists featuring Simms, Sage, Patagonia, Orvis, guide services, local fishing reports and more!

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