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Rods Gear & Accessories News

Sage One Wins “Best Rod” at EFTTEX

by Ross Purnell, Editor   |  June 23rd, 2011 18


In the movie The Matrix, “The One” was the only person who could defeat machines holding the human race as a hostage energy supply. The character Morpheus spent a lifetime searching for “The One” and finally found it in Neo, the singular person who could stop bullets and learn Kung Fu in a matter of seconds.

In fly fishing, the ONE is Sage’s answer to everyone’s search for the ultimate all-around performance rod. It doesn’t stop bullets in mid-air, but it is light and fast, and brings game-changing technology to fresh and salt water.

For the past few months, everything about the new rod has been hush-hush. I’ve known the rod was coming, and even had a chance to take 8- and 9-weight versions saltwater fishing for a few days, but a press embargo kept news about the rod under wraps until it was officially unveiled at the first industry trade show of 2011—the European Fishing Tackle Trade Exhibition (EFTTEX) in Amsterdam, June 17-19.

In Amsterdam, the ONE was named “Best New Fly Rod” by the European trade association, and the rod will be making its American debut at the International Fly Tackle Dealer show in New Orleans, Aug. 18-20. While the show judges wiggle the rods under the bright lights of the convention floor, we’ve already had the chance to fish with the rods for several days in the salt. Here are the highlights:

Visually, the rods are different than anything Sage has previously produced. The blanks are glossy black—no Sage green or muted reds or amber as in previous decades of Sage rods. Sage calls the color “Black Ice.”

More important, the rod shaft is noticeably slimmer with low-profile ferrules intended to cut weight and create a more sensitive stick—not just so you can feel a nymph ticking along the bottom, but so you can receive better feedback from the rod during casting. The idea is that if you can feel what the line is doing at all times, you’ll be prompted to become a better caster. Heavy, clunky rods don’t give you the same feedback as something as light and responsive as the ONE.

The text on the blank of the ONE touts Sage’s new Konnetic Technology. Don’t look that word up in the dictionary, you won’t find it.

Sage says, “Konnetic technology, the most recent and significant evolution in fly rod innovation, uses new materials combined with pioneering manufacturing methods and processes. This technology incorporates an optimized ratio of Sage’s proprietary resin to exclusive high modulus aerospace-grade carbon fiber.

The latest construction methods include Sage’s Advanced Modulus Positioning System (AMPS), a process that precisely aligns and positions carbon fiber materials to exacting tolerances for the greatest blank strength, delivering extremely efficient energy transfer throughout the shaft. Using Sage’s High Compression Molding process, carbon fibers are compacted for optimum density and precise alignment while simultaneously fusing the 50% lighter all-carbon fiber inner core.


“The inherent strength of Konnetic technology allows ONE rods to have a smaller diameter and are 25% lighter than comparable Sage rods. These attributes combine to provide augmented aerodynamic efficiency. Further innovations are the 70% lighter, low profile ferrules that help direct and carry energy through the rod without sacrificing strength, critical action and feel. The ONE offers exceptional tracking with virtually no lateral or torsional movement, resulting in astonishing casting accuracy that is unparalleled in the marketplace.”

“The ONE rod becomes a true extension of the angler’s arm,” says Sage rod designer, Jerry Siem. “It offers a more fluid transmission of energy from the arm to the fly. The eye sees the cast it wants to make and is translated to the hand through the rod instantaneously.”

The ONE rod will be available at Sage authorized retail locations in August/September 2011 with a selection of 22 single hand models. ONE rods range from 3- to 10-weights priced from $715 to $740.


  • Jere

    What action, or actions will they come in? What will be the flex of the rods?

    • Ross Purnell

      I didn't put "fast action" in the story because that seems so redundant these days. They are light, fast, smooth, responsive. Take one for a test drive.

  • Agent Smith

    I think Ross need to re(watch) the matrix…

    • Ross Purnell, Editor

      Thanks. I did. You are right . . . it was not aliens. What can I say, I saw it a long time ago and memory fades . . .

  • Jose Gulias

    Do you know sizes and lines (wt)? I wonder if they do a 11 feet and 2 or 3 weight. I'm starting to need money!!

  • Ross Purnell, Editor

    Look for it to happen today

  • Ross Purnell, Editor

    Yes. working on it

  • Roy

    will the public have to wait till after the new orleans show to buy this rod? I need it now!!!!!!!! anyone have an idea of what specific date in aug/sept it will be available?

    • Ross Purnell, Editor

      I believe it's not available until September.

  • Wallace Westfeldt

    Dry casted the One today. Great stick. Incredibly accurate at long distance. Incredibly stupid name.

  • Don

    I purchased a Sage ONE 9ft, 5wt last week and put it to use right away. Lightweight, loads great, accurate, nice touch & feel up close and far distances. Reaches out a long way with little effort. Great looking rod with the black gloss finish. Tried it out prior to purchase and after 15 minutes I was sold on The One.

  • Troutmeister

    What is the weight for the nine foot five weight?

  • Chris Rich

    What weight reel would I need to carry line for the 8 weight, 10 ft. rod?

    Got any recommendations?

    • Ross Purnell, Editor

      Sage 4280 reel should work just fine.

  • Trena Alsip

    Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your webpage? My website is in the very same niche as yours and my users would definitely benefit from a lot of the information you present here. Please let me know if this alright with you. Thank you!

  • Mani

    Hi Ross!

    Do you think that the "Platinum" Sage 4280 or the "Bead Blast Bronze" Reel looks better on the ONE 8 weight? I hope to try the Sage ONE soon.

    THX Mani

  • Rosanne Maberry

    Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

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