Skwala Fishing Unveils “12 Days of Skwala” Holiday Campaign to Support Fisheries

Affiliate Disclosure: This page contains affiliate links. We earn from qualifying purchases.

---

Skwala Fishing has launched its annual “12 Days of Skwala” holiday campaign, aiming to blend seasonal deals with a conservation-driven mission. From November 21 through December 16, customers can access exclusive discounts on Skwala’s technical fly-fishing apparel, while 5% of proceeds from participating gear will be donated to Trout Unlimited and Bonefish & Tarpon Trust.

“We build gear that connects anglers to water, and this program connects that same community to the causes that keep our fisheries thriving,” Rich Hohne, Skwala’s Chief Marketing Officer said.

The campaign is supported by digital storytelling, retail partnerships, and a landing page, reinforcing Skwala’s commitment to conservation and community impact.

Representatives from Trout Unlimited (TU) and Bonefish & Tarpon Trust (BTT) praised the collaboration, emphasizing its role in protecting coldwater and saltwater fisheries for future generations.

“At TU, we know that the future of fly fishing depends on the health of our rivers,” said Maggie Heumann, Director of Engagement Partnerships at TU. “Skwala’s commitment to conservation directly supports the places we love and helps ensure young anglers grow up with cold, clean water and resilient trout.”

“The connection between anglers and conservation is what drives our mission,” said Jim McDuffie, President and CEO at BTT. “Collaborations like this with Skwala help turn that connection into tangible impact.”

Keep your eyes out for announcements on what products will be discounted on what days at skwala.com.

---