G. Loomis Releases Video Series on Production of its Handcrafted Fly Rods

Affiliate Disclosure: This page contains affiliate links. We earn from qualifying purchases.

---

G. Loomis’s new five-part video series titled "Feel Connected" aims to provide a behind-the-scenes look into the brand’s operations, highlighting the craftsmanship, innovation, and culture that have shaped the company.

Set in G. Loomis's Woodland facility, the series explores the processes involved in producing its handcrafted fly rods. The videos feature interviews with staff, including engineers, artisans, and managers, offering insight into the skills and dedication that go into each rod, including the highly regarded Asquith and NRX lines.

According to Red Kulper, Creative Director at G. Loomis, the series serves as a tribute to the team behind the brand's products.

"This series is a tribute to the artisans and engineers who pour their heart and soul into every rod we produce," Kulper said in a press release. "The 'Feel Connected' series is an invitation to see and feel the connection between our craftsmen's passion and the exceptional products we deliver."

Each episode walks viewers through various stages of production, from product engineering to field testing.

The series also delves into the company’s workplace culture, with Chris Cogburn, Process Engineering Manager and a 27-year employee, discussing the importance of collaboration at the factory.

In the first episode, Cogburn emphasizes the team-oriented environment, describing it as a key factor in the company’s success.

"Every individual has a chance to influence the course of the business," he said.

For more information on G. Loomis and its lineup of fishing rods, visit https://www.gloomis.com/ or follow on social @fishgloomis.