G. Loomis's “Feel Connected” Episode 2: "Rolled Up"

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Creating blanks with dialed technique-specific actions that perform under extreme load without failure doesn't just “happen.” Thousands of hours of R&D, materials planning, and precise manufacturing processes are wrapped into every rod that goes out G. Loomis’s door.

“Rolled Up”—the second episode in G. Loomis’s “Feel Connected” video series—reveals each step of their blank-building process, from raw materials to inspection. Along the way, meet the individuals who handcraft these fishing tools daily in their Woodland, Washington manufacturing facility.