Simms Presents – Destination: Baja

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EDITOR'S NOTE: A full story on Los Locos will appear in the 2025 issue of Destinations, available on September 2!

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In Baja, in the small town of San Carlos, there’s a transformation in progress—one born of obsession, struggle, and the undeniable pull of the sea. The story starts with two American anglers, Rudy Babikian and George Vandercook, who showed up to fish and organically and somewhat inadvertently built something bigger. They didn’t arrive to launch a business or change lives. They just wanted to chase fish.

They call themselves Los Locos, a nickname coined by Gabino, a local fisherman who became concerned when he spotted the pair miles offshore in a tiny boat. For Rudy and George, sinking boats, running aground, running out of gas—it was all part of the learning curve. They didn’t care. They were young, hungry, and more than willing to take risks.

However, as Rudy and George explored the fishery, something happened—they organically began to engage with the local community. They got to know the local commercial fishermen, mechanics, cooks, welders, you name it. They learned Spanish. They asked for help—and gave it back. Over time, what began as a reckless adventure evolved into something more purposeful… Read more: https://www.simmsfishing.com/blogs/the-plug/destination-baja

Simms is also releasing its “Baja Kit”, a curated collection of gear that caters towards anglers fishing Baja and other tropical destinations around the world.

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