This short film by YETI follows conservationists, anglers, and Indigenous leaders who are working to revive salmon runs that have been decimated by habitat loss, dams, and climate change. (Photo courtesy of YETI)
August 04, 2025
By Ben Satterlee, Meagan House, Sarah Wilcox, David Cleeland, Wade Dunstan, Richard Davies, and John Bradley
VIDEO
In 1924, “Tiny” Morison set the UK record for the heaviest fly-caught salmon, landing a 61-pound giant. Many expected this record to be surpassed in the time since, but wild Atlantic salmon and their rivers require the steadfast conservation efforts of the angling community and environmental groups like Atlantic Salmon Trust to ensure there are any salmon to fish at all. Ambassador Marina Dombaj and many others have dedicated their lives and careers to ensuring that fishing for wild Atlantic salmon is more than “a beautiful waste of time.”
This short film by YETI follows conservationists, anglers, and Indigenous leaders who are working to revive salmon runs that have been decimated by habitat loss, dams, and climate change. The narrative blends ecological science with cultural heritage, emphasizing the salmon’s role not just as a species, but as a symbol of resilience and connection to the land. Wild Atlantic Salmon: Restoring The Run is more than a conservation story—it’s a cinematic tribute to the people and places bound together by the return of a legendary fish.
