The film follows Naoki Ienaga, a Tokyo-based reggae researcher, on his journey from Japanese record shops to the tarpon-rich waters of Jamaica.
October 10, 2025
By Naoki Ienega, RC Cone, Callan Wink, Scott Ballew, Taylor Johns, Zach Johaneson, Fu Takumi (Japan), Soren Waugh (Jamaica), John Bradley, Zane Clampett, Colter Olmstead, Daði Jónsson
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VIDEO
YETI and Howler Brothers unveiled their latest collaboration this morning: the Dub Store Collection, a limited-edition gear drop celebrating the new YETI Presents film Japan to Jamaica . The film follows Naoki Ienaga, a Tokyo-based reggae researcher, on his journey from Japanese record shops to the tarpon-rich waters of Jamaica.
The collection includes three special edition YETI® Rambler® 18oz Water Bottles , a Camino® 20 Carryall Tote, a SideKick Dry® 3L Gear Case , and exclusive apparel from Howler Brothers —including hats , a hoodie , a Monohola shirt , and a tee . Each item features unique artwork and colorways inspired by Ienaga’s cross-cultural adventure.
Available while supplies last, the collection can be purchased online at YETI.com and HowlerBros.com , as well as in their flagship retail stores. Select inventory will also be available in Canada, Australia, and New Zealand.
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The drinkware is dishwasher safe and covered under YETI’s five-year warranty, though customization and alternate color options are not available. Special edition stickers will be included with drinkware and available in-store to commemorate the launch.
With vibrant designs and a story-driven ethos, this drop blends global rhythm with rugged utility—a tribute to vinyl, tarpon, and the spirit of exploration.
Inspired by a one-of-a-kind reggae researcher, Naoki Ienaga, the YETI® X Howler Brothers collection explores his journey. (Courtesy of YETI)
