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Just Do It: Nike and Drake Plunge into Fly Fishing

One of the biggest names in hip-hop and pop culture, and the biggest brand in sports apparel, are doing more than just “dipping their toes” into the fly-fishing universe. Nocta—a Nike sub-label owned by Nike and award-winning hip hop and R&B artist Drake—dove headfirst into fly-fishing waters with an entire new line of “fly-fishing-inspired urban wear.”
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