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Play Ball: Abel Reels Announces New Partnership with MLB

Anglers will be able to get select teams' logos on reels and nippers for spring training 2024.

Play Ball: Abel Reels Announces New Partnership with MLB

Starting in February 2024, certain Abel reels can feature the logo of the Yankees, Astros, Dodgers, Red Sox, Braves, Cardinals, Cubs, or Rockies laser engraved on the drag knob along with the team colors anodized on the reel. (Dennis Pastucha graphic)

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Abel Reels announced a new partnership with Major League Baseball (MLB) and Fanatics to feature logos of select teams on SDS and SDF reels and nippers. The logoed gear will be available starting in February of 2024.

"We are incredibly excited to work with Fanatics and Major League Baseball," said Jeff Patterson, Director of Sales at Mayfly Outdoors. "This agreement allows us to combine the passion for both fly fishing and baseball, creating truly unique products for fans of both sports. It’s really a dream come true for us as lifelong baseball fans and anglers here at our Colorado factory."

According to a press release, the reels will feature an MLB team logo laser engraved on the drag knob along with the team colors anodized on the reel. The collection will initially be available in eight teams: Yankees, Astros, Dodgers, Red Sox, Braves, Cardinals, Cubs, and Rockies, with additional teams added in the future.

Fanatics specializes in sports merchandise and apparel, including jerseys, hats, shirts, and other fan gear. It operates both online and through partnerships with major sports leagues and teams.

Abel is well known for featuring artwork on its reels and gear, with past iterations featuring Johnny Cash, the Grateful Dead's Steal Your Face logo, and various fly-fishing artists.

"We understand that fly fishing is not just a hobby, but a way of life for many," added Patterson. "By combining their passion for fly fishing with the love for their favorite baseball teams, we’re providing a unique and personal experience for our customers."

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