March 05, 2014
Fly Gal Ventures Founder and International Federation of Fly Fishers Certified angler joins Evinrude roster Sturtevant, Wis., February 24, 2013 — Passionate fly-fisher and notable media personality April Vokey has signed on as an Evinrude partner for 2014. Vokey is the founder of Fly Gal Ventures, a guiding operation born out of the workshops Vokey designed to bring specialized courses and instruction to female anglers and newcomers to the sport.
The British Columbian Steelhead angler and guide is also a dedicated conservationist who has been featured in "Outside" magazine's "XX-Factor" segment in 2012 and has appeared on numerous television programs including her hosting duties on Fly Nation TV.
Vokey's partnership with Evinrude brings the brand's excitement to dealers and OEMs in Western Canada and the Pacific Northwest. Her vast exposure in print and broadcast media also offers Evinrude a unique positioning with this specialized audience.
"I'm thrilled to be working with Evinrude," Vokey said. "Evinrude helps me do what I love and sustain my passion for conservation with its eco-friendly engines. We're a natural fit for each other."
Vokey, who will use her Evinrude engine regularly in her guiding work and will feature the brand in her own marketing materials, will also be the subject of a short film at the 2014 International Fly Fishing Film Festival.
"Adding April Vokey to our ambassador line-up is great news for Evinrude and a testament of our commitment to the western marketplace," Krista Sparkes, Regional Sales Director, Midwest & Western Region, North America, said. "Fly Gal Ventures reaches a large portion of our Western markets and April's media footprint will benefit Evinrude dealers and consumers alike. This partnership showcases our industry-leading clean Evinrude E-Tec technology and reinforces our long-term commitment to both our dealer network and the marine industry as a whole."
Check this out!! April Vokey Profiled on 60 Minutes Sports