North Point Brands, the parent company of Cheeky Fishing and Wingo Outdoors, has announced the addition of Colorado-based RepYourWater and RepYourWild to its portfolio of brands.
March 05, 2024
By Fly Fisherman Staff
North Point Brands, the parent company of Cheeky Fishing and Wingo Outdoors, has announced the addition of Colorado-based RepYourWater and RepYourWild to its portfolio of brands.
RepYourWater , founded in 2011 by husband-and-wife duo Garrison and Corinne Doctor , has garnered a loyal following among anglers who prioritize conservation and environmental stewardship. Known for its design-driven apparel and accessories featuring artwork by Garrison, the brand has also donated over $400,000 to conservation efforts.
"We're thrilled to join North Point Brands," Corinne said in a press release. “We have worked together through the years in different capacities and now that we have joined forces, we will make a bigger difference as brands committed to conservation, sustainability and our shared passions of outdoor pursuits.”
She will leverage her expertise in sustainability, operations, and product development in her new role as Director of People, Process, and Planet for North Point Brands, while Garrison Doctor will become the Creative Director, bringing his talents as an artist and designer to the company's creative endeavors.
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“Bringing together these four brands that are making great products for the right reasons is going to allow us as a team to elevate each brand individually,” added Garrison. “We’ve got big goals ahead.”
In addition to Corinne and Garrison, North Point Brands will retain all employees of RepYourWater and RepYourWild.
“We could not be more pleased to welcome not only the brands of RepYourWater and RepYourWild, but also the incredibly skilled Corinne, Garrison, and all of their team,” Ted Upton, CEO of North Point Brands, said in the release. “Our brands have similar values of making top-tier product with forward-thinking conservation and sustainability ethics. We’re stronger together.”
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The combined business will maintain its existing office spaces in Massachusetts and Colorado. Normal business activities are expected to continue without interruption as the integration process progresses.
