November 28, 2023
Simms Fishing Products announced that it has launched a new platform to support healthy and sustainable fisheries, as part of its Giving Tuesday push. The platform allows consumers to donate 1% of their purchase to one of four campaigns at no additional cost to customers. The initial campaigns are for the American Saltwater Guides Association, Captains for Clean Waters, Trout Unlimited, and the Coastal Cutthroat Coalition.
“Simms has always been committed to protecting the future of fishing. In addition to advocacy and volunteerism, funding non-profit partners is a key aspect of that conservation approach.” said Strick Walker, Simms CMO. “Giving 1% of our e-commerce sales is a way for us to be transparent, to engage with consumers, and raise awareness for organizations we feel are making a positive impact.”
The program is in line with Simms’ commitment to protecting the world’s fish, fisheries, anglers, and access. Some of their past programs include support for Warriors and Quiet Waters, funding Trout Unlimited's Home Water Initiative on Montana's Gallatin River, Montana Freshwater Partner’s Give Back to the Yellowstone project, and Fly Fisherman’s Conservationist of the Year program.
The four non-profit campaigns are:
Simms is a leading manufacturer of fishing waders, outerwear, footwear, and technical apparel.