Giving Tuesday: Simms Pledges to Donate 1% of E-commerce Sales to Fishing Causes

Simms Fishing Products announced that it has launched a new platform to support healthy and sustainable fisheries, as part of its Giving Tuesday push. The platform allows consumers to donate 1% of their purchase to one of four campaigns at no additional cost to customers. The initial campaigns are for the American Saltwater Guides Association, Captains for Clean Waters, Trout Unlimited, and the Coastal Cutthroat Coalition.

“Simms has always been committed to protecting the future of fishing. In addition to advocacy and volunteerism, funding non-profit partners is a key aspect of that conservation approach.” said Strick Walker, Simms CMO. “Giving 1% of our e-commerce sales is a way for us to be transparent, to engage with consumers, and raise awareness for organizations we feel are making a positive impact.”

The program is in line with Simms’ commitment to protecting the world’s fish, fisheries, anglers, and access. Some of their past programs include support for Warriors and Quiet Waters, funding Trout Unlimited's Home Water Initiative on Montana's Gallatin River, Montana Freshwater Partner’s Give Back to the Yellowstone project, and Fly Fisherman’s Conservationist of the Year program.

The four non-profit campaigns are:

• American Saltwater Guides Association / The Albie Project: This campaign will fund the purchase of additional telemetry tags to track albie migration patterns, spawning habits, and catch-and-release resiliency.

• Captains for Clean Waters / The Everglades Restoration Project: This campaign will fund the removal of toxic algae from South Florida riverways and streams and help CFCW get one step closer to achieving clean water and saving the Everglades.

• Coastal Cutthroat Coalition / Genetic Analysis: This campaign will fund the genetic analysis of 100 cutthroat trout in the Pacific Northwest.

• Trout Unlimited / Driftless Area Restoration Effort: This campaign will fund the restoration of watersheds and streams in the Driftless Area in the heart of the Upper Mississippi River basin.

Simms is a leading manufacturer of fishing waders, outerwear, footwear, and technical apparel.